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Topix Kicks USA Today's Ass - Sets Sights on NY Times

When we started Topix in 2003, we had some pretty audacious goals for the site, one of which was to be THE top news site online. Fast forward 6 years and we're one step closer to that becoming reality. From the Topix weblog:
In March 2009, [Topix] edged out USA TODAY to become their #1 media property [of Tribune, Gannett and McClatchy] at 6.5M unique visitors (comScore)...Out of US newspaper sites, only the New York Times has more unique visitors.

News Site Unique Visitors (000)

NYTimes.com 10,942

Topix.com 6,495

USA Today Sites 5,960

WashingtonPost.com 5,829

LATimes.com 5,173

Source: comScore, Media Metrix, March 2009

That's pretty amazing that a 6 yer old site and brand can drive as much traffic to its site as one of the most recognized brands in national news. It's really a testament to Chris and the team and all the hard work they've put in.

Watch your back NY Times - I've got a feeling you're next.


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