In March 2009, [Topix] edged out USA TODAY to become their #1 media property [of Tribune, Gannett and McClatchy] at 6.5M unique visitors (comScore)...Out of US newspaper sites, only the New York Times has more unique visitors.
News Site Unique Visitors (000)
USA Today Sites 5,960
Source: comScore, Media Metrix, March 2009
That's pretty amazing that a 6 yer old site and brand can drive as much traffic to its site as one of the most recognized brands in national news. It's really a testament to Chris and the team and all the hard work they've put in.
Watch your back NY Times - I've got a feeling you're next.