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The Power of the Sports Guy

From today's Boston Sports Guy column:
Q: What has been the most eye-opening e-mail you've received in the Finals?

A: Probably this one from Toronto:

I've noticed in your columns that you refer to the "TD Banknorth Garden" as "Whatever The Hell The Garden Is Called." We at TD Bank spent over $100 million purchasing the naming rights to the Garden. We would appreciate if you mentioned the "TD Banknorth Garden" by its proper name. With your large number of readers, it would make our investment worthwhile. Thank you.


Ed Clark, president & CEO of TD Bank

(You know what? Ed probably has the power to screw up my credit or something. I'm going to listen to him. The TD Banknorth Garden it is!)

It's good to be the king.


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Comments (1)

Great post - makes me think of "Monster" (aka Candlestick) park. For years I assumed it was for Monster.com the job search site, only to find it's sponsored by Monster Cable. And after asking others, turns out most thought the same way. That is some serious "brand-drafting".

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