The pause that refreshes. (Coca-Cola)
Ask the man who owns one. (Packard)
The champagne of bottled beer. (Miller High Life)
I’d walk a mile for a Camel. (Camel Cigarettes)
I think I liked the first three because they're examples of three companies who's product pretty much went unchanged since 1948. Of the three only one, coca cola, changed its tag/ marketing - the others did not. Fast forward 60 years and coca-cola sits on top of the market still, the others gone. Coincidence?
As for the Camel one, well, that's just amusing.
One more note: coincidentally, only a few weeks ago we were chatting about the Morton's salt tag (when it rains it pours) and logo (the little girl holding an umbrella, spilling Morton's salt behind her). We were wondering the reason why a salt company would focus its brand on something other than the taste. Bob informed us that the logo/ tag was there because way back when, apparently salted became unusable from clotting in damp weather - but Morton's fixed that problem by adding magnesium carbonate to it. So they crowed about it. So there you go.
Anyway, go check out the lists - good stuff there.