I'm on vacation this week, so a bit behind on my industry reading - and light-blogging (at best). But in catching up, I ran across two articles. The first from Venture Beat called Fresh From New York: Trends in Online Advertising:
Sean Finnegan, former chief executive of Omnicom Media Group Digital...says one challenge “is for a brand marketer to get a single or sequential messaging to the multiple touch points out there.”
The second is from Arin's blog, more creatively titled: Holy Shit I clicked on a Banner Ad.
This is probably the first time I’ve ever clicked on a banner ad… and yup, I purchased the advertised product. Crazy huh?
I'm going to suggest that the next time the ad world gets together in New York to discuss online advertising, they bring Arin in to speak. If nothing else, it would make things interesting....
Now, given that Arin, like most people his age (twentysomething) spends a good portion of his time online, I wonder what is personal CTR for banner ads is? A challenge, indeed. It's probably time to start thinking about new ways to reach consumers online....