So in that sense the piece was well done. It effectively introduced Facebook (the company and the site) to a mainstream/ 60 minutes audience. And it wasn't all puff - it made mention of the controversial issues around the company - the lawsuit and the troubles with Beacon. For someone in Pittsburgh who doesn't know much about social networks or facebook, I imagine they liked it.
In my mind the only thing that made it any bit controversial is Zuckerberg himself. He's a bit awkward. But then again, he's 23 years old giving an interview on 60 minutes. If someone had interviewed me (or most others) on 60 Minutes at 23 years old, I would have killed to reach the awkward level. Unfortunately, I more likely would have fallen into complete and utter, nervous, flailing doofus level. For a young guy, he's clearly very smart and seems self-aware. And, if you ignore the awkwardness and listen to his answers, I actually think he did a good job. Sure both he and their messaging could use a bit more polish, but overall his answers made sense.
With that, my favorite part of the interview though was when Leslie Stahl asked the WSJ reporter whether he was a good CEO (no comment on whether a reporter is even qualified to make that call). Her answer: "I don't know." Yeah, me either. All this guy did was start a company 3 years ago that has taken over the social networking space - leapfrogging established players in the process - grow the company to 400 employees, come out with a platform that has spawned a whole cottage industry, announce an advertising platform that had 60 major advertisers signed up on day one and in the process finance his company at a $15 billion valuation. Obviously, the jury is clearly still out on whether he's doing a good job running that place....