Since 2001, small, independent bands appearing in iPod commercials have sold thousands of records, been placed on numerous Billboard charts, and drawn the respect and admiration of music fans around the world. Apple's promotional influence has grown so great that music industry insiders now compare it with Oprah Winfrey's ability to create best-sellers through her book. club.
So it turns out Jobs rank isn't an algorithm or technological breakthrough, but rather a marketing strategy. Pretty cool. As society fragments more and more, and TV advertising becomes less and less effective in reaching a critical mass, the hit-making prowess of these ads will certainly diminish. Until then: