An interesting story in today's NYTimes on the NBC - iVillage acquisition. Particularly interesting to me is the fact that NBC admits it's dogfood doesn't taste so good:
"Most embarrassing, an effort to increase traffic by introducing a syndicated television program, iVillage Live, resulted in a month-to-month drop in visitors to the iVillage Web site."
And it goes on:
“You assume in the beginning that a mention on the Today show will drive tremendous traffic, but it’s not that easy...."
We'll see if some great NY Times PR works better for iVillage....