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So Much for Traditional Marketing

An interesting story in today's NYTimes on the NBC - iVillage acquisition. Particularly interesting to me is the fact that NBC admits it's dogfood doesn't taste so good:

"Most embarrassing, an effort to increase traffic by introducing a syndicated television program, iVillage Live, resulted in a month-to-month drop in visitors to the iVillage Web site."

And it goes on:

“You assume in the beginning that a mention on the Today show will drive tremendous traffic, but it’s not that easy...."

We'll see if some great NY Times PR works better for iVillage....

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This page contains a single entry from the blog posted on August 14, 2007 5:05 PM.

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