« Giants Fantasy Camp | Main | Ted From Top Gun Motors Really Likes His job »

So Much for Traditional Marketing

An interesting story in today's NYTimes on the NBC - iVillage acquisition. Particularly interesting to me is the fact that NBC admits it's dogfood doesn't taste so good:

"Most embarrassing, an effort to increase traffic by introducing a syndicated television program, iVillage Live, resulted in a month-to-month drop in visitors to the iVillage Web site."

And it goes on:

“You assume in the beginning that a mention on the Today show will drive tremendous traffic, but it’s not that easy...."

We'll see if some great NY Times PR works better for iVillage....


TrackBack URL for this entry:

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


This page contains a single entry from the blog posted on August 14, 2007 5:05 PM.

The previous post in this blog was Giants Fantasy Camp.

The next post in this blog is Ted From Top Gun Motors Really Likes His job.

Many more can be found on the main index page or by looking through the archives.

Powered by
Movable Type 3.33