At long last, real innovation:
The high-tech brolly allows you to take pictures with a built-in camera. These can be uploaded to Flickr (a photo-sharing website) via a wireless internet connection and within two minutes you can watch downloaded photo-streams on your umbrella screen with a simple wrist-snapping movement.
Certainly will make rain delays at the ballpark/ golf course a bit more entertaining....video of the new device below.