« Economics of Culture | Main | T Minus 7 Days »

Beating the Dead Horse

I've written before about the challenges of the non-search, on-line advertising market and don't want to re-live those posts. But, with that, I have to say, I am always fascinated by this subject.

What caught my eye today was this PaidContent post about Fox Interactive's online earnings:

FIM had $125 million in revenue during the last quarter, attributed primarily to MySpace.com.....FIM had its first profitable month in December.
Remeber we're talking Fox interactive - owner of MySpace.com. MySpace has more monthly page-views than anyone else - 38 billion and change. Fox Interactive is part of Fox which owns newspapers, tv stations - even TV networks - and employs lots of salesfolks who work closely with the big spending advertisers every day.

Given all of this, from those 38 billion plus MySpace page views, they're pulling in $41 million/ month? $1 CPM? By way of comparison, Tribune's total (offline and online) revenue is $1.3 billion a quarter. That's an order of magnitude higher. I point this out to show (again) that if the future of media is online, the revenue needed to become, in today's terms, a respectable size media company has a long way to go.

So I ask again - is this the future of the publishing model?


TrackBack URL for this entry:

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


This page contains a single entry from the blog posted on February 7, 2007 1:56 PM.

The previous post in this blog was Economics of Culture.

The next post in this blog is T Minus 7 Days.

Many more can be found on the main index page or by looking through the archives.

Powered by
Movable Type 3.33